Nowadays it happens very often. This is a pity, because some of us are suffering clearly from the competition between the social media sites and Google. And to make our sites and pages to work nicely again requires a lot of work. This is not an easy task for an online home based business opportunity marketer. But what else can we do, than to follow Google guidance?
Google Search Plus collects data from the Google Plus network and influences on the search results.This means a lot to SEO tactics, because Google sets preference to these People and Pages, so other solutions will be punished. Odd behaviour from Google. Now the question is, how to handle this peculiar situation and to keep or reach good serp rankings?
Let us start from the heart of your online home based business opportunity, from your website optimization. Have you done it correctly, so that the used keywords honestly describe the benefits to the readers and reflect the site contents?
Write Describing Titles And Meta Tags.
The more personalized the internet becomes, the more important is the title tag. It must have the power to fight against other titles on the result pages and to persuade the surfers at the same time. Naturally the search term is included, which makes it both user and robot friendly.
The job of the meta description tag is not to boost the rankings, but to boost the click through rate. It persuades the reader to click to get more exciting information.
Did you know, that images are the most shared items, especially in the social media world? What does this mean to you? First, you have to use alt tags optimization to guarantee that the searchers will find your interesting image. The alt tag must tell, what interesting the image offers.
Link To Other Related Social And Other Sites In Your Community.
The links to the related authority sites are important but on the top of that you must have visible links to the social networks, which you use. This will guarantee, that your brand has listings on the correct pages. The share buttons are an easy way to help site visitors to share their good visit experiences right away. Nowadays the most popular social site buttons are a must.
Google Robots Like Fresh Content.
You should add or modify your present site pages regularly. Google sees the sharing in that way, that you should share the new contents via the brand’s social network.
Research Your Competition.
Once you have optimized your whole website you can research the main competitors and how do they use social networks. How the pages are built, how many people are in the circles, how many fans, how many Twitter followers etc.?
It is useful to analyze, what content topics get the most comments and what people are talking there and what topics they avoid.
Tools like Open Site Explorer or bit.ly help you to track the number of likes, shares and votes. Your analyze may result a notion, that Facebook pages include more videos and images but Google Plus more news and articles, for example.
The target is to learn from the competitors. What are they doing better than you? What ideas you could use?
How To Measure The Social Presence?
The target of the tracking is simply to learn, how your social media connections work. Do the different platforms behave differently and if yes, what are the major differences? You will also get useful feedback for your future sharing projects. What type of contents work best at Twitter or Facebook? Is Linkedin honestly for profs and so forth.
Tools like Radian6, Sysmos, OpenSite Explorer, bit.ly and Blekko can help you to make a good analyze. The end result should be a better understanding, which contents work best in which channels.
Do The Different Channels Require Their Own Content Strategy?
Sounds too much work! But if nothing else works, it is the one and only solution. If the nature of the social platform is it’s own, it requires an own content or it requires a short content, like Twitter, it is natural to produce taylor-made contents for each channel. Many marketers may think, that this means less platform usage, which is true, but was it the quality which is more important than the quantity?
The target is to offer, what the platform and the users need. You could write a job description for each channel, like Twitter’s job is the news sharing, Facebook is the promotion and contest site, Google+ should boost the search engine rankings etc. What is important is the amount of people in your Google Plus Circles, because the more you have, the better rankings Google will give you.
Google Plus Has 90 Million Users, Of Which 60 Million Are Active.
That is a naked truth! Very seriously, Google Plus is a powerful tool for better rankings. We never know, what will happen next, but we know, that Google algorithm changes will never end. There is a war between the different seach channels. We marketers have to follow the situation and be ready for the changes to manage in this war between Goliaths.