If you are looking to start a home based business and you are looking at the Internet to do some advertising on, you might want to stop and read this article first.

I have discovered a simple 100 year old secret wealth system, that has made more millionaires than any other marketing system in history…and it is not the Internet. Surprised?

First, let me say that I am not down on Internet Marketing. I have used the Internet for several years to market my own business. Have I made money with it? Some, but not nearly enough to quit my JOB. Mailing Postcards changed all that.

Now don’t get me wrong, there are people earning millions on the Internet, and there are millions yet to be made… providing you’re an Internet expert and you know all the various strategies, techniques and short cuts, plus have your own mailing list, and plenty of cash to risk.

I have worked with one Internet marketer who pays over $5000 a month on the Internet using Pay Per Click marketing.

He is quite successful. Of course he has been doing it for quite a few years, but how many average Americans just starting a business can afford to do that? Not many I’m sure.

Aside from the learning curve in Internet Marketing, everyone and their brother seems to be trying to market online, and the vast majority of them are making little or no money.

There are basically just a handful of hot shot “gurus” that control the Internet and that are making the really big money – they?re the ones that are selling us all those Internet Marketing Systems You read about.

So what’s the solution? If you can’t make money on the Internet, how can the average Joe start a home based business and earn enough to quit his job, spend more time with family, and decide his own financial future?

The answer? Build your home base business using Direct Mail Advertising. More specifically,Postcard Marketing.

Direct Mail has been a proven and profitable marketing system for over 100 years. One that has made millions for marketing legends like Claude Hopkins, and Eugene Schwartz, and more recent direct mail marketers like Gary Halbert, Ted Nicholas, and Dan Kennedy.

Marketers use the Internet because you can get results quickly. We live in a generation that need things done right now.

Though direct mail has a slower response, the response rate is usually higher, because postcards are a more personal marketing tool, and historically, done right, postcard marketing has consistently been profitable.

if your business involves team building and recruiting partners or business associates, simple, cheap postcard marketing has proven to recruit a better quality of business associate, than the Internet. Here are a few reasons why postcard marketing is so successful.

Postcards are less expensive than standard mail. About 38% cheaper. In addition, postcards tend to be read more. Your postcard as a one piece mailer can’t be hidden. Your customer can’t help but see your message, and that makes them more likely to read it rather than tossed it out with other mail.

In addition compare your direct mail to your e-mail. How much e-mail do you receive. If you are like me, your inbox can be quite full, and yes I delete most of them. You are more likely to read a direct mail piece than a bunch of spam e-mails right? So does everyone else.

Whatever your mission is, whether to advertise, invite, brand, promote recruit or sell, with postcards, they can all be effectively accomplished. Plus you can target your market very accurately when you use quality lists.

Postcard mailing campaigns can be put together for just a few hundred bucks, (compare that to PPC on the Internet)and with a consistent 1-3% return, you can be in profit quickly.

If you are starting a Network Marketing business, you know that you will run up against two major challenges. Recruiting other associates and teaching them your marketing system.

Here is where postcard marketing takes the lead over the Internet. Compare the learning curve of Internet Marketing to simple postcard marketing.

Here are all the steps you need to Duplicate a postcard marketing system. Get your predesigned postcard… buy a targeted responsive mailing list… just place the name and a stamp on your postcards…drop them in the mail… follow up with those who respond.

When all your team use postcards for mailing, duplication is a breeze, and your business will expand quickly, because everyone knows exactly what to do to be successful, and there are no complicated Internet strategies and techniques to learn..

So If you want to start a home based business. You can not only save yourself a bunch of time and money, but you just might improve your odds of success by using postcard advertising. Get some details. You have nothing to lose.

Copyright (c) 2010 Larry D Johnson