PPC

Online Home Based Business Proven Success Strategies

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It is a fact that a great many online home business opportunities on the internet sell you on the lifestyle benefits and I am sure most of us have fallen for it once if not twice. They are very convincing in their sales pitch and use of images to make you believe that you are able to retire in 6 months, become a millionaire in 1 year, able to quit your job next month and buy a huge mansion and own the trendiest sports cars.

There is also the very attractive sales line of starting an online home based business that is fully automated, which implies that you, the business owner, do not have to do very much in order to earn a huge amount of money. This is far from the truth. There certainly is a great deal of work to be done if you seriously intend building a successful and profitable online home business.

It is due to the above that so many people fail in their online business endeavours. They have been misled into believing that owning a profitable online home based business is the easiest thing in the world without having to apply any basic business principals. They have been duped into believing that they can actually earn vast amounts of money with very little work.

The most important success strategy that you can adopt is to treat your online home based business like a real business, not a hobby. There are basic proven success strategies that the highly successful online business owners put into practice on a daily basis and you can implement them too.

Even though you have probably started your online home based business while still working a day job you need to try and get rid of the part-time attitude and work the business in the few hours you have available with a full time attitude.

In order to have a successful and profitable online home based business you need to apply basic business principals with a full time attitude to everything related to the business i.e. internet marketing, ad tracking, cash flow management, product testing, customer service, website updates and maintenance, email marketing, etc.

You really need to be firm with yourself and make the decision to either get into business or get out. Once you have decided that you are in business only then can you move up a gear or two to accept the challenge and take on the responsibility of building a profitable online home based business.

Just because a business is online does not mean that it is exempt from these basic business principals. You need to be sure that you are selling something that has value and you need to market the product in such a way that you attract the right potential customers to your website. You need to meet your potential customer’s requirements and expectations in order to turn then into actual customers.

Make sure that potential customers visiting your site have some way of contacting you, by email, fax or phone this builds trust and gives you the opportunity to get to know your customers. It is only natural that they may have doubts or need questions answered prior to placing an order. Can they easily find their way around your website? Put your customers’ needs first. Answer queries promptly. Put yourself in your customer’s shoes and ask yourself if you had a good business experience.

It is good to put a face to a name, so if you do add a photograph to your website use a good professional head and shoulders shot as opposed to one of you lounging on the beach with your laptop and cocktail. Project a professional image of a real business don’t hide away. Your business should be designed to fulfill a need and you will start making a profit when you put your customers’ needs first.

Internet marketing requires discipline and hard work. You need to know what is and isn’t working and why. You need to track every possible means that a potential customer has of finding your website. Conversion rates are important, especially if you are using PPC or other paid advertising. You need to constantly monitor and check and adjust where necessary.

You need to know your opt-in and opt-out statistics at what stage are they opting out – find out why. What traffic sources generate the highest opt-ins? Track, test and monitor everything you do. If you make changes to your website, make one change at a time and when you get different results you will then know exactly what caused the new result.

Know what your top performing keywords and keyword phrases are and at what position in the search engines do they perform best. Know your click through rate to sales conversion rate.

The internet is a very fast changing environment and you need to break down every single process in your internet marketing chain and know exactly what is happening so that you can quickly make adjustments to keep up with the trends. The beauty of the internet is that you can track everything; it is just a matter of being disciplined and avoiding the guessing game.

Good cash flow management is essential. Time management is of utmost importance especially if you are only able to put in a few hours a day. Decide what is important and what is urgent. Have a daily task list with time limits on each.

In summary, provide something of value that solves a need or a problem. Show your potential customers, by projecting the right image, that you are a real professional business that cares. Attract the right customers by using the right keywords and keyword phrases in order to get targeted prospects. Never ever stop marketing your business you can never get enough exposure. Set aside a portion of your profits to invest back into the business.

These are the very basic business principals and online business success strategies that will form a very solid foundation to an online business. Combine these with your decision to get into business with a full time attitude and you are on the road to building a highly successful and profitable online home based business.

Fresh Network Marketing Leads For A Home Based Business Opportunity

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Fresh Network Marketing Leads For A Home Based Business Opportunity

With loads of home based business opportunity out there today, it’s difficult to find one that can be called a true and serious home based business opportunity. But believe me, there are plenty out there. Sometimes it’s even better to create your own serious home based business opportunity based on successful categories of Internet marketing rather than joining a type of network of potential mlm based business. Although we are always looking for serious online business opportunity, the honest difference between a serious and non-serious is the guy or gal who is trying to make it their business.

So, with this being said lets go ahead and discuss a few of the home based business opportunity and strategies that can start or even enhance your online income journey.

Having a blog is basically an online journal that is great for creating online business wherein you can digitally write down your thoughts, ideas, and opinions to sell/promote a service or product that you want your online traffic to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlinks, straight texts, pictures, widgits etc. Some blogging sites, even allow you to put video and mp3’s on your blogs.

When it comes down to it, a blog really has three main features:

title- which allows you to label your blog

postbody- this is the content of your blog

posttrackback- other sites can be linked back to your blog

blog permanent link- every article that you write has a URL

comments- this allow readers to post comments on your blog.

One of the great parts of blogging when starting and in search of a serious home based business opportunity is that it is made of only a few templates and scripts such as PHP. Unlike, other websites that are made up of numerous individual pages which can be very confusing unless you know HTML or CSS and so on, blogs are very simple. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

This is a fantastic feature of blogging, as well as those such as you looking for a serious home based business opportunity to develop and work on since you can start blogging right away. Simply choose a template, add a few plug ins to enhance the visitors experience, and write write write until your hands are blue.

Everyone looking for a serious online business opportunity is not just limited to the personal usage of blogs. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, making money online, investing etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics that they would like to promote in which you can promote anything that you would like.

Some bloggers even use their blogs as a means to earn money online (so pay attention). Some authors advertise their books on their blogs. While other bloggers looking to promote their serious online business opportunity use their blogs to shed light to currents issues, events, news and catastrophes and generate leads and convert prospects.

A vast majority of entrepreneurs benefit from blogging by promoting their online businesses on their blogs, with millions and millions of people logging onto the net every day, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through specials offers.

Another great, A fantastic way to promote your serious home based business is by means of PPC, which stands for Pay Per Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s domain.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the url.

PPC advertising is also known under the following names/variations:
– Pay per placement- Pay per performance- Pay per ranking- Pay per position- Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a list of keywords to be used.
3. Finalizing the PPC user account.
4. Bidding on the ad placement, including the search result words or phrases.
5. Developing the ads aka writing the ad copy.
6. Setting up the ‘landing pages’ for your ads.
7. Placing the advertisement in the search engine.
There are a great deal of benefits to Pay Per Click advertising, making it an effective way of promoting an home based business ‘online’. Some of them are listed below:
– Your ads are up fast. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.
– Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.
– Increase your reach. PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.
– Instant Results

Implemented properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment. Even better you don’t even need your own website to promote your home based business. If you are part of affiliate networks you can simply direct the PPC traffic to your affiliate site, once a sale is made you earn commissions. Affiliate networks are fantastic for those looking for more than a serious home based business opportunity.

The 7 Landing Page Design Trends For Internet Home Based Business

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If an internet home based business wants to be a brand, it must be able to stand out from the crowd. If nobody notices your offer, it has zero chances. We know, that one picture speaks more than thousand words and is the way to arouse attention. This concerns only the landing page design. The search engine result page texts or PPC texts must work with the words only.

The attention grabbing is not of course the only target, because the landing page must be a part of the strategy. It must arouse attention, yes, but following the business strategy and promising benefits to the target group in the correct way. Then it has possibilities to bring great results to the internet home based business.

Think The Quality, Not The Visitor Amount.

Many internet marketers, including myself, tend to think more the visitor amount, than the conversion ability of the landing page. However, which brings better results to the internet home based business? Another missed idea is the quality of the sales funnel. What kind of the information chain it forms?

The Target Is A Pleasant Visit Experience.

To understand the emotions, or feelings, of the target group towards the landing page is important. We have to remember that the feelings guide the thoughts of the people. The soft side rules, so to say. I admit, this package is difficult to manage, but the only chance is to try to do that.

When we know, that the pictures have power, it does not mean, that we should use oversized images or too many call to actions. Again, the most important thing is to follow the strategy and to do it visually well, in a personal way.

The Surfer Is Busy, Give Him Clear Messages.

A website shows a great customer service, when it offers the consumer promise in a clear way, which is quick to understand. Those who are interested will proceed, and those who are not will continue surfing to other sites. The clarity is important, because that helps the visitor to determine, whether this site offers, what he is looking for.

One important part of the clarity is the navigation map, or the menu. It is foolish to think, that the artificially lengthened menu gives an impression about better content. Remember, that the visitor has come to get the benefits, he needs, not to judge, whether the site includes a huge amount of the content.

Too Many Colors Can Spoil The Whole Look.

The colors work, when used correctly. As said above they form the strongest elements of a trend, like in fashion. The target group nature dictates, how to use them.

Which Mobile Devices Are Important?

The mobile devices form a complex thing, because they use the different resolutions, memories, operating systems and screen sizes. A webmaster cannot design the site for all of them. A wise solution is to design for the most popular devices, which the target group uses. Because the screen sizes are smaller, the designs must be simpler and the call to action buttons clear.

Everything Must Be Simpler, Larger, More Visual And Clear.

Yes, less is more! If your page wants to sell, to build an authority or engagement, it must work with fewer elements. Maybe one dominant image, simple typography and a video, which can present more benefits or products. What is important is the general look of the page. It must fit to the values of the target audience and to strengthen the brand image of the page.

Give A Clear Opportunity For The Social Sharing.

It is natural, that visitors, who like your page want to share it via Facebook, Twitter and other social sites. Give them buttons for this. These recommendations are very important and can form effective viral marketing chains. Many social media users write also short reviews and if they are happy, your page can get a valuable ad-kick. An effective position to place the social media buttons is the thank you page after the sales has happened.

KISS, Keep It Simple Stupid!

This is the order to the landing page designer. The information overflow is enormous and only the clear pages with clear promises will succeed. This is a tough requirement, but very well known to the admen working with the traditional media. A designer has to know the business strategy and to be able to pick a few, working elements to the page. Then it will work!