If an internet home based business wants to be a brand, it must be able to stand out from the crowd. If nobody notices your offer, it has zero chances. We know, that one picture speaks more than thousand words and is the way to arouse attention. This concerns only the landing page design. The search engine result page texts or PPC texts must work with the words only.

The attention grabbing is not of course the only target, because the landing page must be a part of the strategy. It must arouse attention, yes, but following the business strategy and promising benefits to the target group in the correct way. Then it has possibilities to bring great results to the internet home based business.

Think The Quality, Not The Visitor Amount.

Many internet marketers, including myself, tend to think more the visitor amount, than the conversion ability of the landing page. However, which brings better results to the internet home based business? Another missed idea is the quality of the sales funnel. What kind of the information chain it forms?

The Target Is A Pleasant Visit Experience.

To understand the emotions, or feelings, of the target group towards the landing page is important. We have to remember that the feelings guide the thoughts of the people. The soft side rules, so to say. I admit, this package is difficult to manage, but the only chance is to try to do that.

When we know, that the pictures have power, it does not mean, that we should use oversized images or too many call to actions. Again, the most important thing is to follow the strategy and to do it visually well, in a personal way.

The Surfer Is Busy, Give Him Clear Messages.

A website shows a great customer service, when it offers the consumer promise in a clear way, which is quick to understand. Those who are interested will proceed, and those who are not will continue surfing to other sites. The clarity is important, because that helps the visitor to determine, whether this site offers, what he is looking for.

One important part of the clarity is the navigation map, or the menu. It is foolish to think, that the artificially lengthened menu gives an impression about better content. Remember, that the visitor has come to get the benefits, he needs, not to judge, whether the site includes a huge amount of the content.

Too Many Colors Can Spoil The Whole Look.

The colors work, when used correctly. As said above they form the strongest elements of a trend, like in fashion. The target group nature dictates, how to use them.

Which Mobile Devices Are Important?

The mobile devices form a complex thing, because they use the different resolutions, memories, operating systems and screen sizes. A webmaster cannot design the site for all of them. A wise solution is to design for the most popular devices, which the target group uses. Because the screen sizes are smaller, the designs must be simpler and the call to action buttons clear.

Everything Must Be Simpler, Larger, More Visual And Clear.

Yes, less is more! If your page wants to sell, to build an authority or engagement, it must work with fewer elements. Maybe one dominant image, simple typography and a video, which can present more benefits or products. What is important is the general look of the page. It must fit to the values of the target audience and to strengthen the brand image of the page.

Give A Clear Opportunity For The Social Sharing.

It is natural, that visitors, who like your page want to share it via Facebook, Twitter and other social sites. Give them buttons for this. These recommendations are very important and can form effective viral marketing chains. Many social media users write also short reviews and if they are happy, your page can get a valuable ad-kick. An effective position to place the social media buttons is the thank you page after the sales has happened.

KISS, Keep It Simple Stupid!

This is the order to the landing page designer. The information overflow is enormous and only the clear pages with clear promises will succeed. This is a tough requirement, but very well known to the admen working with the traditional media. A designer has to know the business strategy and to be able to pick a few, working elements to the page. Then it will work!